MATCH DAY/ EA FIFA 23 GLOBAL LAUNCH
Credits
Role:
Lead Integrated Producer/ Senior Producer
Directors:
JUNGLE (Vince Tigre & Marcus Cidreira), with Bob Harlow directing the London shoot
DP:
Arnaud Portier
2nd Unit Director of Photography:
J .P. Garcia
Production Company:
Blink Productions and 24/7
Shoot Locations:
Madrid (including Real Madrid’s facilities), Paris (PSG), London (including Stamford Bridge), Liverpool, Manchester ( Man City’s practice facilities)
Editors:
Ben Campbell, Sam Brown, Sally Cooper, Moss Eletreby
Editorial Company:
Cut and Run/ The Quarry
Post Production:
The Mill
Colorist:
Daniel de Vue
Sound Design & Mix:
Sam Ashwell & Mike Bovill at 750 mph
About The Campaign
The idea for the spot came from the core innovation of the game; HyperMotion2, which makes every match in FIFA 23 feel like the real thing - including the emotion, the fandom and the energy of real life football.
We also wanted to spotlight Sam Kerr and Chloe Kelly, two of the biggest stars of the women’s game as we celebrate women’s club football being added to this title.
Alongside our production partners, we crafted 23 pieces of original content, which included a longform trailer, multiple :30 tv commercials, :15s, and bespoke content for various clubs & athletes.
This was a global campaign that played across every continent both on TV and online. Plus, the bespoke content for the clubs and athletes were trafficked to each of EA’s international region’s Instagram account, as they were used to build anticipation and excitement around the game’s release. On the release date, the longform film was revealed on Youtube.