Not having transportation shouldn’t be a barrier to vaccination, which is why Uber announced with the White House that they would offer free rides to all Americans going to get vaccinated. As part of that announcement, we crafted this campaign to spread the word. 
The message behind the film was rooted in the Portuguese word "saudade", which describes a deep emotional state; a yearning for a happiness that has passed, or perhaps never even existed.  Through the depictions of a life we longed to return to, we tried to illustrate a future we hoped would be near.  it is, the way you tell your story online can make all the difference.