In the 2019 World Cup, the U.S. Women’s National Team secured back-to-back World Cup championships, with the win over European champions, Holland, marking a historic fourth title in total. And immediately after the victory, Nike aired a minute long ad titled ‘Never Stop Winning’ to celebrate not just the win, but the impact it will have going forward. The video culminates with the tagline ‘This team wins. Everyone wins’, and from the offset it features a montage of black and white images with a powerful commentary regarding the influence the team's success will have on future athletes.