About the Campaign

To honor Christine Sinclair's return to the World Cup, MAKE A NATION BELIEVE was a campaign that celebrated the rallying pride Sinclair's career had on the lives of Canadians and future footballers. The campaign launched at the start of the World Cup in 2019, as Christine was only four goals away from breaking the world record for the all-time highest number of international goals scored. A record she was poised to break during the tournament.